POSITION OVERVIEW

The school’s next EMMCA’s primary function is to support the School’s efforts in branding and messaging, marketing and digital marketing, internal and external communications, admissions and retention, and community building. The EMMCA plays an important role in the School  by providing administrative support, project management and execution support and creative contributions to the Office of Enrollment Management, Marketing and Communications, including using best practices for non-profits in the above areas, working extensively with technology and data/data analysis, social media, reporting, messaging, content creation, website design/enhancement and other related marketing, digital marketing, communications and admissions tasks in collaboration with other departments (Development, Enrichment, Finance, Facilities, Academic Directors and the Head of School).

REPORTING

The EMMCA reports directly to the Director of Enrollment Management, Marketing & Communications (DEMMC).

 JOB DESCRIPTION

Collaborate with the DEMMC as follows:

• Act as an enthusiastic ambassador of our program to all current and potential stakeholders
• Act as a passionate and tireless lead promoter of the school’s mission, vision, core values, identity and brand
• Work closely and collaboratively with the administrative team.
• Engage in targeted marketing outreach within the community with an eye toward recruiting students to programs
• Implement the short and long-term marketing, admissions, and communication strategies to support the advancement of the school’s mission, vision, brand, reputation, philosophy, and events
• Create marketing content consistent with SDFAS’s overall mission, values and brand messaging
• Achieve brand consistency, coordination of messages, and the highest standards for external and internal marketing and communications
• Promote programs that enhance the public perception of the school, interest parents to send their children to and remain in the school if already part of the community, and encourage donors to contribute to SDFAS.
• Support public relations for school events 
• Bring support with admissions-related work, including but not limited to responding to inquiries, following up with multiple touch points with inquiries and applicants, visits of campus, open house, events off campus, parent education opportunities and shadow days for student applicants
• Write and send the ECHO INFO, a weekly school and community-wide information communication regarding all upcoming events and information
• Help with the organization of, and attend, all community events
• Maintain a social media presence that not only established our brand, but help develops connections with and among existing families and builds interest and trust with prospective ones
• Actively monitor the school’s online reputation and react quickly and with a concerted marketing and communications response when needed
• Write and distribute press releases and radio advertising; pitch the local media to secure media placement
• Update the website design and content; ensure the website design flow adheres to branding specifications and is conducive to a user-friendly find/view pattern; track and analyze website data (GoogleAnalytics); oversight of an SEO strategy and process
• Publish Google and other PPC Ads; Analyse performance
• Design and print branded materials for educational, fundraising, admissions, enrichment and administrative operations
• Film and edit videos; take pictures and select for print and electronic communications; maintain media archives
• Support the development and execution of collateral materials for major organizational initiatives.
• Keep  abreast of trends and best practices within the independent school enrollment management, marketing and communications domains

KEY SKILLS & COMPETENCIES:

• Superior written and verbal communication skills
• French proficiency is a real advantage
• Creative, dynamic, energetic, self-starter, motivated, dedicated, with strong work ethic, strong follow-through skills, joyful and outgoing personality, good sense of humor, and poise
• Superior interpersonal and social-emotional skills, including self-awareness, empathy, patience, active listening ability, and clarity of thought and communication
• A builder of partnerships; a collaborator; a networker
• Highly discreet, with great respect for confidentiality and the dignity of children and adults alike
• Outstanding organizational skills, exceptional attention to detail; able to prioritize and balance a variety of projects simultaneously and meet critical time deadlines under significant pressure; short- medium- and long-term project management and execution skills
• Creative thinking and problem-solving skills
• Proficient and comfortable both as a collaborative team member and as an individual contributor; accountability to self and team.
• Customer service-oriented through and through
• Eager to learn new things through one’s own research and help from experts
• Superior technology skills and the motivation and ability to quickly learn common platforms as well as new and emerging ones
• Ability to work effectively with both children and adults

REQUIREMENTS:

• Minimum of a B.A., Master’s degree preferred
• Native-level English speaking with superior writing, editing and proofreading skills
• Experience with Marketing and Communications
• Experience with social media platforms
• Experience on social media platforms, website construction and maintenance
• Proficiency in Google Suite, Adobe, WordPress, Zoom Webinar
• Knowledge of Chromebook and Mac platforms, and best practices for cloud computing as a tool used for work efficiency, digital teaming and collaboration 
• Working knowledge of web development languages, content management systems, student information systems, current browsers and other emerging web technologies
• Clean fingerprinting background check
• Proof of negative TB test
• Ability to lift and carry up to 35 lbs
• Position requires on-campus presence as well as highest performance standard and professionalism when working remotely

SALARY AND BENEFITS:

• Full time year-round position
• 40 hours a week
• Occasional evening/weekend work required
• Hourly salary rate of $26-$28/hour (commensurate with qualifications and experience)
• Dynamic team; compelling educational mission
• Competitive benefits:
  • 100% health care, dental and vision
  • Up to 5% salary matching into a 403b retirement savings account after the first two years of employment
  • Earned paid vacation days in accordance with policy set forth in the Employee Handbook (5 weeks/year)
  • Partial tuition remission for children enrolled in the school
  • Ongoing professional development

TO APPLY:

Please send as a single PDF file a cover letter, curriculum vitae, personal statement (written in English), writing sample in French (if applicable), and at least two recent letters of recommendation (one of which is from a current or former direct supervisor) to the attention of Ms. Isabelle Gilet, Director of Enrollment Management, Marketing and Communications to the following email address: employment@sdfrenchschool.org

San Diego French-American School is looking for Certified French Professeurs des écoles and Certified French Professeurs, niveau collège. To apply, please send your resume/CV and cover letter/lettre de motivation, and other teaching credentials, rapports d’inspection, and recommendation letters to Mark Rosenblum, Head of School at employment@sdfrenchschool.org.

• Bilingual French-English preferred but not required
• Competitive salary and benefits!

Please click here for the full job posting for this position. If interested, please send a resume, cover letter and short list of professional references (as a single PDF please) to employment@sdfrenchschool.org with CC to besterly@sdfrenchschool.org.