MARKETING AND COMMUNICATIONS DIRECTOR

MISSION 

San Diego French-American School offers an exceptional bilingual education within a vibrant international community, preparing students to become confident, responsible and engaged global citizens. 


VISION

Our vision is to be the leader in bilingual and international education in the greater San Diego area, graduating well-rounded, multilingual, academically and socially prepared students who strive for excellence in their endeavors and make positive contributions to society.


CORE VALUES

Open-mindedness. Intellectual Curiosity. Integrity. Empathy. Resilience.


POSITION OVERVIEW (v. 1-1-21)

An industry expert in branding, marketing, digital marketing, social media, website presence, community outreach and communications (internal and external), the School’s first-ever Director of Marketing and Communications (DMC) advances the School’s mission, vision, values, programs, brand, and reputation as a leading independent international school offering an exceptional bilingual program. A member of the Senior Leadership Team reporting directly to the Head of School and participating in Board committees as assigned, the DMC leads the School’s effort to develop and implement highly effective branding, marketing and communications strategies. In support of that effort, the DMC brings considerable prior experience and expertise, innovative methods, cutting-edge tools, industry best practices, and awareness of emerging trends and approaches. Strategic objectives articulated to date by the School include building an ever greater sense of closeness, connectedness and community among SDFAS families (and alumni) and between families and the School; increasing buy-in and alignment of the faculty and staff as well-informed supporters of the School’s marketing and communications objectives; augmenting interest in the School from prospective and current families that translates into increased enrollment and retention; mobilizing and deploying a high-functioning group of parent association volunteers; and supporting the School’s ongoing development (fundraising) efforts. For further detail, refer to the expanded job description.


POSITION REQUIREMENTS

Diploma(s). Minimum of a B.A., Master’s degree preferred in Marketing/Communications or related field

Language expertise. Superior level of English speaking and writing, editing and proofreading skills; bilingual French or second-language French proficiency is an asset though not required; also a “plus” though not required:  proficiency of any kind in other languages or life experiences abroad or outside the region of one’s upbringing

Significant prior experience. Branding, marketing and communications; digital marketing and social media platforms; website design, construction and maintenance; strategic thinking and project management; successful management of team members; demonstrated skillset collaborating with other department leaders and across the institution’s different constituencies

Presence (on-site/remote). Hybrid on-campus/off-campus OR all on-campus position; requires on-campus presence as well as highest-performance standard and professionalism when working remotely (if/as permitted by the Head of School)

Eligibility. Clean background check; proof of negative TB; regular Covid-19 testing; ability to lift and carry up to 35lbs 


KEY SKILL SETS & COMPETENCIES

Professional leadership. Proven team leader; high level of independent decision-making; vision, decisiveness and good judgment; proactive leader and learner; clear thinker and communicator; outstanding organizational and managerial skills; standout task prioritization and time management skills; ability to balance multiple high-pressure time-sensitive projects simultaneously; exceptional attention to detail; solution-orientation and customer service focus through and through; accountable to self and others; poised, discreet and trustworthy.

Social-emotional. Superior interpersonal and social-emotional skills, including self-awareness and self-care, grit, a growth mindset and a sense of humor, stress management, and perspective-taking when under pressure; ability to work effectively with both children and adults; ability to cultivate meaningful positive working relationships with administrators, faculty, staff, parents, students, board members, school and community organizations, and the general public,

Cultural. Knowledge, experience and demonstrated ability to relate to and connect with people of diverse backgrounds, upbringings and life experiences, including people from groups considered as “minority” in some way.

Written and verbal. Superior, refined and culturally savvy graduate-level written and verbal expression in English is a fundamental and absolute requirement for this position; bilingual or second-language French is an advantage but not required. Additional languages, mother tongue or acquired, are also a plus for this position.

Technology and computing. Excellent technology and computing skill sets including high-level proficiency with collaborative cloud computing (e.g. Google Suite for Education), platforms commonly used by not-for-profit organizations; industry standard and emergent platforms relevant to branding/marketing and communications; motivation and ability to learn additional tools or platforms or deepen skills; and a working knowledge of web development languages, content management systems, student information systems, browsers and other emerging web technologies.

Fit. Strong commitment to independent school education with a particular enthusiasm for bilingual/international education; prior experience in an international or French-American school setting preferred but not required; demonstrated understanding of and alignment with SDFAS mission and values is a must.


SALARY

Competitive salary commensurate with profile and experience


BENEFITS

Intangible

  • Dynamic, dedicated, high-functioning team
  • Compelling educational mission, vision and values
  • Ambitious, clearly-articulated strategic goals

Tangible

Full-time year-round position.

Excellent benefits:

  • 100% employee premium for health, dental and vision 
  • Up to 5% salary matching into a 403b retirement savings account after the first two years of employment
  • Earned paid vacation days in accordance with policy set forth in the Employee Handbook (5 weeks/year) 
  • Partial tuition remission for children enrolled in the school 
  • Ongoing professional development 

TO APPLY

Please send the following items as a single attached PDF file to employment@sdfrenchschool.org [to the attention of Mark Rosenblum, Head of School]:

  • One-page cover letter expressing “fit”
  • Curriculum vitae that demonstrates marketing creativity
  • One-page personal vision statement of marketing and communications (written in English)
  • Recent French written and/or audio sample(s)  [only if the candidate has some level of proficiency]
  • Two recent letters of recommendation (one of which must be from a current or most recent direct supervisor) 
  • Portfolio examples of a prior recent marketing/communications project for discussion during the interview process

START DATE

Immediate or as soon as is feasible thereafter (to be negotiated).


SDFAS is an equal opportunity employer and hires employees without regard to gender, race, religion, color, creed, ethnic or national background, origin,  or sexual orientation. In its hiring practices, SDFAS welcomes diversity in all its forms.


JOB DESCRIPTION (EXPANDED)

Strategy, Leadership, Implementation & Metrics

  • Act as a passionate and tireless lead ambassador-promoter of the school’s mission, vision, core values and identity
  • Develop overall strategy and project management plans,  timelines, and metrics as concern implementation, collaborating effectively with and garnering input and critical feedback from, senior leadership team members, board committee members and the faculty and staff (as well as from parents in key leadership roles)
  • Provide expert support, consultation and training to other senior leadership team members, notably to the Director of Enrollment Management, Director of Development and Extracurricular Programs Manager
  • Achieve brand consistency, messaging coordination, and the implementation of a successful external and internal marketing and communications strategy as well as metrics to measure effectiveness 
  • Engage in targeted marketing outreach within the community with an eye toward recruiting and retaining students; promote and showcase programs that enhance the public perception of the school, interest parents to send their children to and remain in the school if already part of the community, and encourage donors to contribute to SDFAS
  • Integrate into strategic thinking and action trends and best practices in the domain of independent school branding, marketing and communications; remain proactively committed to ongoing professional training and development

Digital Vision & Execution

  • Develop and implement a cutting-edge digital marketing and communications vision for the School
  • Update website design and content on a regular basis (putting in place an ongoing process for this); ensure website design flow adheres to branding specifications and is conducive to a user-friendly find/view pattern; track and analyze website data (GoogleAnalytics); oversight of an SEO strategy and process
  • Maintain a social media presence that not only establishes and effectively communicates our brand, but help develops connections with and among existing families while at the same time building interest and trust with prospective ones
  • Design and publish Google and other PPC Ads; analyze performance
  • Actively monitor the school’s online reputation and react quickly and with a concerted marketing and communications response when needed

Streamlined  Communications

  • Develop, pilot, implement and measure the chosen strategic approach(es)
  • Produce and design, write, proof, edit, write, disseminate and assess the effectiveness and degree of community satisfaction and readership of the ECHO INFO weekly school and community-wide informational newsletter highlighting all upcoming events and important relevant information
  • Create and implement an efficient and effective process for obtaining needed information from faculty and staff in an ongoing and timely fashion, and support / facilitate faculty and staff information sharing to the greatest degree feasible

Conceptualization &  Creation of  Materials 

  • Create marketing and communications content consistent with SDFAS’s overall mission, vision, values and brand messaging
  • Film and edit videos; take and edit photographs, and enact efficient processes for photos and video from the internal and external community to be shared with the DMC on an ongoing basis; select for print, website, newsletters, blogs and electronic communications; maintain well-organized media archives
  • Write and disseminate press releases and radio advertising; pitch the local media to secure media placement
  • Develop collateral materials for major organizational initiatives
  • Design branding materials for educational, fundraising, admissions, enrichment and administrative
  • Assist with the organization and promotion of important school and community events
  • Handle all public relations materials and communications